SOHROB FATOORECHIE designer and recent college graduate based in los angeles, ca.
THIS IS NOT A PLACE OF HONOR
THIS IS NOT A PLACE OF HONOR is the title of my multimedia thesis project. It’s an installation piece consisting of an interactive projection that sets the viewer on fire, five graphic tees printed on recycled t-shirt blanks, a grassy platform, and a hand-crank radio tuned to a frequency that plays a custom radio mix called DISTRESS SIGNAL. The title comes from Appendix F of a 1993 report developed by Sandia National Laboratories titled, Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isolation Pilot Plant. Appendix F of the report deals with marking sites of nuclear waste, ensuring legibility over 10,000 years from now.
The installation takes the form of a fake clothing brand and brand space. It explores the dialogue between societal apathy surrounding climate change and consumptive capitalism. This theme is best displayed in the principle component of the piece, which features a projection of a lush, bucolic scene juxtaposed with a ground platform of dead grass and burnt earth. Upon walking into the projection, the viewer can see themselves igniting against the serene background, a silent reminder of what lurks around the corner. This mirrors the sobering reality of climate nihilism, where the numb acceptance of our seemingly doomed fate is manufactured by a never ending deluge of content.
May - August 2021 Over the summer of 2021 I began working with a closed-loop green beauty retailer called, Naked Frankie. When I signed on they were undergoing a rebrand and through mood-boarding and product research I conceived a “supergreen” aesthetic for their rebrand. Using my research I created assets for their website as well as assisted with product photography and general creative direction. I created a 3D environment as well as several 3D assets for the Naked Frankie website.
EYEDRESS @ COACHELLA
April 2022 Collaborated with artist Brvinfreeze on concert visuals for Eyedress’ 2022 Coachella debut. I created several animation loops to be played with corresponding songs during the performance.
PUFFCO BUDSY EMERALD
March 2022I was contracted by PuffCo to create a 3D rendering of their Budsy water bottle bong in the emerald colorway. The brief was to create a lush 3D environment for the product to live in.
August 2021Over the summer of 2021 I worked on creative direction and content creation for a three band tour throughout Texas. I created tour posters, t-shirt designs, and live concert visuals to accompany two of the bands on the tour. I also joined them for the shows and controlled their visuals live and combined them with live camera effects.
DOOMER’S DELIGHT MUSIC VIDEO
August 2021 In October of 2021 my friend Will Roberts approached me to do animation and VFX on the music video for his song Doomer’s Delight. I worked directly with Will on each segment and effect to perfectly dial in his vision.
Was approached by a friend to make this lyric video for the artist’s birthday. I created a little environment and modeled two characters as in habitants. Then, to get the painterly look I used a combination of AI filtering and EBSynth style matching.